Start your Olaplex journey off right. This at-home treatment is vital to building a bulletproof hair health routine. The whole Olaplex line is highly recommended if you truly heal your bleached hair. I usually use this once a week. I put this treatment on damp hair before I shampoo/condition it. The longer you leave this on, the better. Yes, 10 minutes in the shower is better than nothing, but I like to apply it at night and shampoo it out in the morning. It’s packed with protein to strengthen but isn’t the most hydrating, so it’s thin hair friendly. If you can’t tolerate Olaplex shampoo and conditioner because of the heaviness, this treatment is excellent because you shampoo it out, and it doesn’t leave the hair feeling weighed down. It makes my hair feel thicker rather than weighed down or greasy.