Strong hold and matte finish, the pillars of short hair styling success. Keep your style tight until your head hits the pillow on the longest of days. Your hair will not flop with this in your routine. This clay will not give you the "wet look." A matte finish keeps your hair looking natural with no glossy glare. I like to get a small amount on my fingers and rub the product between my palms until the product turns from white to transparent. This stops you from getting a chunk of white product in your hair. Once that happens, no comb or brush can help. Application is key to every product. My favourite product combo for short hair is IGK Texture Spray and Layrite Cement Clay. The texture spray thickens up your hair by adding a gritty base that lifts and tames unruly strands. The clay lays on top, holding all that thick fluffy style all day long.