The styling cream of your dreams. Hydrate, hold, de-frizz, and smooth. If gels and clays are crunchy or too firm, but you still want something to keep your hair looking polished, this is the perfect tool. The ultra-rich cream aspect will moisturize dry, frizzy hair but adding hold to this product allows the product to last all day and define your style with zero crunch. I love this product for two very different styles. The obvious person I use this on is flowing curly hair. It controls your frizz, defines your curls, and hydrates dry hair while keeping a lightweight bounce. The unsuspecting person who loves this product is the short hair styler that wants flexible natural styling. Keep your short hair neatly in place but still touchable and soft.