Lock in your fresh hair colour. Colour Wow is ideal for colour-loving individuals. Maybe you don't bleach your hair often, but you still find your hair gets dry from color or heat styling. This shampoo will give a luminous shine with light-weight hydration. Color Wow Shampoo is an excellent choice if some shampoos are too heavy, but a volume shampoo isn't enough. You can sit back and relax, knowing your colour is safe with this one. I love this line because it has two different conditioners depending on how thick or fine your hair is. Every head deserves colour security!