Have you been fighting the lifetime journey of brassy hair colour? Join the club! Almost all hair colours will fade warm, and most people don’t have the time to go to the salon for a toner every 4-6 weeks. Purple shampoo is a great tool for at home maintenance. This is the most concentrated purple shampoo I have found. If you don’t need much of a colour change just put a drop of this into your palm mixed with your regular shampoo. Goji water and grape seed oil add nourishment and hydration to this shampoo. Purple shampoos are known to be very drying, so when I found one that wasn’t as drying and had knock out result, I was sold.